A coffee roaster and cafe located in Paris called ‘Cou Cou’ (pronounced: koo koo) is setting up their first international cafe and roastery in Sydney. The vibe stems from the cafe culture in Paris - think long conversations at the table over espressos and pasteries. There is the sound of mellow urban beats and jazz, a playlist curated by the staff. The visual identity is warm, welcoming, familiar and reliable it also brings humour and friendliness through whimsical illustrations.